What to look for when you're ready to outsource
Today I'm here to talk to you all about hiring other people to help you with your business.
Whether you're hiring a designer to do your logo or a virtual assistant to help you with your day-to-day, any hire is a big investment.
WHEN YOU BRING IN AN EXPERT IN AN AREA YOU'VE ONLY DIY-ED BEFORE, YOU'RE TAKING YOUR BUSINESS TO THE NEXT LEVEL.
I hate the phrase (to the next level), but it's really perfect here.
You could be investing $100 to $1000 (or more) in one big chunk, which is scary!
What's even scarier?
The idea that someone could just take your money and disappear.
Shitty people are out there. Like people who sweet talk, charge an amount you don't really question, and then ghost you. Or people who deliver a sub-par product for a high-end price.
And while many of us might have a run in with a crooked-contractor at some point...
YOU WILL WORK WITH AMAZING BUSINESS OWNERS THAT PROPEL YOU FORWARD 98% OF THE TIME.
How do you avoid that icky 2% of people who are up to no good?
Well, it's hard to spot them sometimes. Honestly. But I've uncovered 5 red flags and 5 green flags to look out for when you're ready to hire someone.
5 Red Flags - run!
They do not have a branded email
Example: firstname.lastname@example.org instead of email@example.com
If you think this red flag is petty, it's time to upgrade your email situation. Plain and simple, when you're hiring a professional to work on your business, they need to take THEIR business seriously. There's no excuse not to have an email address through your custom domain these days. Having a branded email address is a basic step in business ownership and a red flag if your potential hire doesn't have one.
Their price is below market rate or they're having a crazy discount on their services.
When it sounds too good to be true... it's too good to be true. No matter what industry you're in, educate yourself on the general market rates of the professionals you're looking to hire. If someone is running a "special" or deeply discounting their rate to get new clients, pay close attention to why. Are they new? Are they running a beta test for a new service? Don't just think you got lucky on a cheap hire.
You don't really understand the process of working with them and/or their answers to your questions are vague.
Communication is key. If emailing someone is like pulling teeth to get information from them then that's a big uh-oh. It shouldn't be a mystery to you about how someone is going to provide a service to you. You're about to pay someone real American dollars (or you know, euros, pounds, bitcoins, whatever) and you should know exactly how you'll be working with the person you're about to hire.
They do not have you sign a contract.
Guess what, contracts don't just protect the person who is providing services. Contracts protect people who are receiving the service as well. Have your agreement in writing and signed by both parties. No contract, no deal.
They do not send you a detailed invoice.
Invoices are basic, no-nonsense requirements that are crucial for your bookkeeping and when tax season rolls around. You don't want there to be any grey area going on with an itemized invoice. Without an itemized invoice and contract don't be surprised if they straight up ghost you. Make sure you also have a copy of the invoice and a receipt of your payment to cover all your bases.
5 Green Flags - hire!
You've been following them for months/years and love how their biz has been growing.
You feel like you know this person. You know exactly what their doing in their business and you love them. Any other person you hire would feel sub-par - so go out on a limb and see how to make hiring them possible for you! If their price comes back out of your budget, or the scheduling is off, (nicely) ask them for a referral.
They are an industry leader who not only provides services but speaks about their expertise in podcasts, webinars, summits, etc...
This person knows their sh*t. They are an expert at what they do and it's being recognized by others in their industry (and yours). This is a big green flag because not only can you learn their personality from watching/listening to them, they're also being trusted by other legit pros.
You're already getting value out of what they are sharing (for free!) online.
If you're loving what you're getting from this pro without ever sending a dime their way... can you imagine what it will be like working directly with them? Getting and using freebies, webinars, email courses, etc has already helped you in your business journey. Chances are SUPER high that working 1-on-1 is going to be a game changer.
Their prices might seem steep but you don't think they are overpriced.
You dream about when you'll be able to hire them because their prices are high but they don't have you outraged. You know they are worth it, and even if you aren't there yet you know what it will mean for your biz when you are. Saving up to work with your dream pro or someone you know is totally legit is going to transform your mindset and your business.
When you think about being able to hire them you get excited!
Can't wait to work with this person? Can't stop dreaming about the incredible things that will happen in and for your business when you do? All signs are pointing to a big neon sign that says "HIRE!" - when you're ready of course. Don't think you have to settle. You deserve an amazing collaborator and expert, so it's okay to hold out until you're able to hire them or until their schedule opens up.
At the end of the day, it all comes down to trust.
Do you trust this person to do exactly what you are paying them to do, based on what you have seen, read, heard, and learned about them?
Or are you slightly uneasy about the whole thing, but think you're getting an incredible deal?
Tired of working on your business alone? Need someone to come in and help you out behind the scenes? Book a strategy session with me and I'll help turn your chaos into an easy plan of action you can start implementing right away.
Don't take just my work for it, here's what Jen has to say:
"Liz offers the kind of experience and knowledge that is super effective and at the tip of your fingers to achieve. I love how real and authentic the strategy session was. I was able to open up to Liz and she did the same. I felt that I had expressed what I needed some guidance with and she had a solution that was tangible and walked me through everything."