3 Tips for Using Instagram Stories

How to use Instagram Stories for your business.

Instagram Stories. Love them or hate them, Instagram has made a huge splash in the world of social media the past few weeks. With the recent roll-out of Instagram business accounts, the addition of Stories couldn't have come at a better time. 

By combining photos and video, Stories has been criticized for copying Snapchat since the overall idea is so similar. But while Stories may be similar, there are tons of features that blow Snapchat out of the water.

Here are 3 tips for using Instagram Stories for your business.

1. Share behind the scenes of your business

Chances are, as a business owner, you have a curated Instagram feed that requires some level of planning ahead. Now's the chance to show your audience behind the scenes of your artfully crafted Instagram feed. Share a tour of your home office, your morning routine, some of your favorite office supplies... you name it! People love to see behind the veil of a wonderfully run business, so invite them in and share your story.

2. Show sneak peeks of what you're working on 

Instagram Stories is the perfect platform to share what you're currently working on. If you're creating a new product or service, this is an easy way to introduce them to your audience and start to build some buzz. Plus, if you have a unique-to-you process you can share it with potential clients to set you apart from the crowd. No one runs their business like you do, so show it off!

3. Pay Attention to the Analytics

My favorite thing about Instagram Stories is the ability to see how many times your story has been viewed and who has viewed them. All you have to do is go to your story and swipe up on the screen, then you'll get access. This is a great way to see who in your audience is engaging with your content. Take it further and engage with their Instagram feed too so you can cultivate your audience and grow your reach.

So there you have it, 3 tips for using Instagram stories for your business.

Bonus: 1 tip on how NOT to use Instagram Stories

Don't overshare

There's definitely a line that you shouldn't cross when using Instagram Stories for your business, and that's oversharing 24/7. Seeing a new green smoothie recipe is fun and motivational, but not every day of the week when you aren't in the healthy & lifestyle business. Don't be the Instagram Story equivalent of posting a picture of your lunch everyday (unless you are a food blogger, please do because it is very pretty). Keep a balance of business and personal sharing. If you ever wonder "should I really post this?" the answer is probably no. 

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